
Product discovery
For a hunch you can’t prove yet.
“People say they want X. Do they really?”
Meet the people, test concepts, find a direction. It might not even be an app.
How discovery worksThe next good product is usually hiding in something people already do. We find it, then design and build it.
Andrea
JorgeDiscovery stands on its own. When digital fits, we build it.

For a hunch you can’t prove yet.
“People say they want X. Do they really?”
Meet the people, test concepts, find a direction. It might not even be an app.
How discovery works


For when you know what to make, and need it made right.
“We know what to make. What comes first?”
Websites, apps, games. We decide what comes first, build it with care and keep making it better.
How we buildWhat people do beats what they say.
Every product lives inside a bigger shift.
Useful, distinctive, beautiful and well built. Fast is a tool, not the goal.

A birthday cake you can really blow out, sent as a link.
Sparked by an airport refill station. 54,000+ installs, zero paid ads. Told in five short stories.
Read the e-Candle story
Our friends live across the country, and birthdays don’t wait. So you can send a candle to someone who isn’t in the room: they get the surprise of “someone sent me something”, then blow it out in any browser.
Andrea & Jorge · 3 min readA marketplace where you could win what you can’t afford. It had a plan, personas and a budget. It never launched, and the best reason was the simplest: we didn’t want it to win.
Andrea & Jorge · 4 min readFortiut and iChefs looked nothing alike. They failed for the same three reasons, and those reasons became the checklist we use before starting anything.
Andrea & Jorge · 3 min readThat’s usually where the product is.