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Andrea & Jorge · Product studio, London

Find what’sworth making.

The next good product is usually hiding in something people already do. We find it, then design and build it.

Andrea smiling at a café table, her arms resting on itAndrea
Product discovery and innovation
Jorge smiling at a café table, two lattes in front of himJorge
Digital product and engineering
Work with us

Two ways in.Pick either.

Discovery stands on its own. When digital fits, we build it.

Not only digital

Product discovery

For a hunch you can’t prove yet.

“People say they want X. Do they really?”

Meet the people, test concepts, find a direction. It might not even be an app.

How discovery works
Live · e-Candle, the first of our own appsAn e-Candle birthday card with a cake, sparklers and lit candles
When digital fits

Digital product creation

For when you know what to make, and need it made right.

“We know what to make. What comes first?”

Websites, apps, games. We decide what comes first, build it with care and keep making it better.

How we build

People.

What people do beats what they say.

Context.

Every product lives inside a bigger shift.

Craft.

Useful, distinctive, beautiful and well built. Fast is a tool, not the goal.

From the notebook

What we’re making and noticing

Open the notebook
Case study · Our own product

e-Candle

Live · iPhone, iPad, AndroidDiscovery · Design · Build

A birthday cake you can really blow out, sent as a link.

Sparked by an airport refill station. 54,000+ installs, zero paid ads. Told in five short stories.

Read the e-Candle story
A message preview that reads: You’ve been sent a card, from ecandle.app, with a cake and lit candles
03 · Sharing

Distance can’t cancel a surprise.

Our friends live across the country, and birthdays don’t wait. So you can send a candle to someone who isn’t in the room: they get the surprise of “someone sent me something”, then blow it out in any browser.

Andrea & Jorge · 3 min read
Would the world be better if this worked?
Exhibit 01 · Museum of Failures

Fortiut: we didn’t believe in it, so we stopped

A marketplace where you could win what you can’t afford. It had a plan, personas and a budget. It never launched, and the best reason was the simplest: we didn’t want it to win.

Andrea & Jorge · 4 min read
Close to people. One decider. A model we can run.
Exhibit 03 · Museum of Failures

Two failures, the same three mistakes

Fortiut and iChefs looked nothing alike. They failed for the same three reasons, and those reasons became the checklist we use before starting anything.

Andrea & Jorge · 3 min read

Bring the question you can’t answer yet.

That’s usually where the product is.

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