Ideas we couldn’t make work, and the questions they left us.
Every exhibit has the same placard: what we believed, where we got stuck, and the question it left us.
A marketplace where you could win what you can’t afford. It had a plan, personas and a budget. It never launched, and the best reason was the simplest: we didn’t want it to win.
Andrea & Jorge · 4 min readAn Uber for chefs, launched in Brazil by a group of friends. The idea was validated. Running it every day was the part we couldn’t do.
Andrea & Jorge · 3 min readFortiut and iChefs looked nothing alike. They failed for the same three reasons, and those reasons became the checklist we use before starting anything.
Andrea & Jorge · 3 min readTell us what you’ve noticed. We reply ourselves, within two working days.
